Why is Your Campaign's Email List So Valuable?
Almost every campaign has a strong email list because it’s one of the most effective ways for campaigns to communicate directly with supporters.
In the past, campaigns would be limited to public announcements or snail mail. Now, email offers a way for you to contact your supporters personally.
Political email lists let you create a connection with supporters and update them on the campaign. They’re also incredibly helpful for tracking who your supporters are.
Take advantage of the speed and simplicity of email and use it in your campaign. You should have a political email list if you are involved with a campaign.
What is a Political Email List?
A political email list is exactly what it sounds like. It’s a list of email addresses for supporters, volunteers, donors, and anyone else that supports a campaign but isn’t involved directly. These lists might also include the names and phone numbers of supporters.
Email lists are the easiest and most effective way to communicate with supporters. You can directly inform them of updates, upcoming events, fundraisers, and you can also ask for donations. No matter what message you want to communicate, it’s easy to do so through an email list.
Some campaigns buy their email lists from other campaigns. While this may seem efficient, it means that people receive emails they didn’t sign up for, making them unlikely to open or interact with the message. Additionally, you can’t be sure that everyone on the list is an enthusiastic supporter engaged with the campaign.
The other option for getting an email list is to build it organically. As a campaign gathers volunteered information from supporters, they compile it into a list.
Organic lists ensure that everyone receiving your emails wants to get them and cares about your campaign. You won’t be wasting your time and effort on sending emails to people who don’t care.
Why is it Important?
As we mentioned above, political email lists let you communicate directly with your supporters. But why is that so important?
Direct communication is the best way to connect with the people interested in your campaign. They’re more likely to engage further through volunteering or donations if they have a positive emotional connection.
It’s also a great way to ensure that they’re receiving accurate information directly from you. In contentious elections or certain issues, there is a lot of misinformation out there. You want your supporters to know exactly what your true goals are and why they should continue supporting your campaign.
We’re well past the days of old when communicating with supporters required an impersonal public announcement or a massive amount of stamps. Now, you can send out messages and information in seconds, and your supporters will feel like your campaign is directly addressing them.
The Other Benefits of an Email List
Beyond the ability to communicate directly with your supporters, there are many other perks to a political email list. Fully use your email list to your advantage by capitalizing on these additional benefits.
Ladders of Engagement
If you’re familiar with the ladder of engagement, you probably know how incredibly effective incrementally building up engagement is. With an email list, you can easily implement a ladder of engagement, quickly communicating with all of your supporters and encouraging them to engage more.
It’s also much simpler to organize your ladder with a set list of supporters. You can split them into different categories based on their engagement level and contact everyone on that level at once.
Another benefit is the ability to ask a large group of people for donations quickly. In the 2020 election, the presidential campaigns received a lot of small-dollar contributions through their email lists. With thousands of people each donating a few dollars, it added up to quite a bit of money.
It’s easier to ask your entire support base for a few dollars here and there than to ask for large donations from a few people. Those small donations can have a significant impact.
Track Your Supporters
You can also keep track of your supporters. A standard list of who is signed up for your emails means you know you who is supporting you.
To ensure that your list remains full of active, engaged supporters, it’s a good idea to go through and drop anyone who doesn’t engage with your emails every six months or so. Once you’re done, you’ll have a long list of people that care enough to engage with your campaign on some level.
A political email list is a great way for campaigns to stay in contact with supporters. You can easily build engagement, ask for donations, and update them about your campaign.