Launch a Political Coalition

Coalitions are powerful tools that can be used to bring people together, foster a sense of community, and rally behind a common cause. Political coalitions can provide a place for people to voice their concerns and enact meaningful changes.

Coalitions are powerful tools that can be used to bring people together, foster a sense of community, and rally behind a common cause. Political coalitions can provide a place for people to voice their concerns and enact meaningful changes.

But how can you start a coalition? How can you identify coalition partners, and how should your political coalition be structured? Before we can answer those questions, it’s important to understand exactly what a political coalition is. In this article, we will explore exactly what political coalitions entail and how to launch one.

What is a Political Coalition?

A coalition is an organization that consists of different groups rallying behind a specific cause. These groups donate their time, energy, and material resources to reach specific goals that they would be unable to reach if they worked individually. Political coalitions often rally behind a specific candidate, issue, or piece of legislation. Political coalitions can focus on local politics in a specific city or town, or they can be nationwide movements. 


NationBuilder has the sophisticated tools you need to launch a coalition for your campaign or cause!


Coalitions are effective, as they allow groups to pool resources to raise awareness about a specific issue and propel toward change. Individual members of the coalition will embrace and commit to the program, informing others about their mission and fostering a sense of community. Political coalitions also often offer forums for open discussion, where all members and people passionate about a cause can speak up and share their perspectives.

How to Identify Potential Coalition Partners

When selecting coalition partners, it’s important to select groups, organizations, or businesses that have a solid reputation. These partners can be well-known businesses such as restaurants, grocery stores, or manufacturers. Political coalition partners can also consist of academic influences like universities and community colleges. 

That said, you don’t need to rely solely on large organizations. You can also work with smaller, community-led groups that can help you spread word about your cause of interest. These smaller organizations include parenting groups, community associations, ethnic groups, and local advocacy groups. 

How to Invite Members to Your Coalition 

Before inviting members, you should meet with the organization’s representative to explain the goals and tasks of your coalition. In this initial meeting, explain in clear terms why you’re invested in launching a political coalition and how their involvement will help. Describe what their organization will do to help your coalition, and how they will benefit from the partnership. You should also share quantifiable goals that will help track your coalition’s progress. Additionally, you should communicate the type of involvement that is required as a member of your coalition. 

During this conversation, you will be able to gauge the representative’s interest, obstacles, and whether they’re willing to commit to your cause. If this representative has the power to act on behalf of their organization, you can invite them to join the coalition in this meeting. Be sure to follow up any verbal invitations with a formal, written invitation. This will provide records for both your coalition and their own organization. 


Our NationBuilder Themes are first in class and power campaigns around the world. 


How to Structure Your Coalition 

The coalition's structure is something that should be outlined in the very first meeting. This will protect against misunderstandings down the line. Within this meeting, you’ll have to present a clear structure for the internal makeup of the coalition. One example of a viable structure is a small executive committee that works with a team of well-functioning and competent staff. Each member of the executive committee can be responsible for a specific department of the coalition. 

This structure will work well if you have a large amount of staff. Another example of a coalition’s structure is a democratically elected body of delegates that meet regularly to ensure the coalition is meeting its goals. This structure will work well with a smaller number of people who want to be directly involved in the decision making process. 

How to Choose Coalition Leaders 

Once your structure is finalized, the next step is to select coalition leaders who will oversee the rest of the members. These leaders and their management styles will dictate how well your coalition will run and whether it will accomplish its goals. At a later meeting, after the structure of the coalition is decided upon, members should elect leaders or a directorate. This directorate can be a small executive committee that works with the rest of the staff. 

If the coalition is structured with a democratically elected body of delegates, you can have an election. When electing democratically, decisions can be made by a working consensus or a two-thirds majority vote. 

Tips for an Effective Coalition 

Once your members are selected and your structure is clearly defined, there are a few things you can do to ensure your political coalition will run smoothly. First, ensure your coalition is built on strong foundations. This means that all members understand, agree on, and support the central goal of the coalition. This central goal could be to win an upcoming election or pass specific legislation. 

Another tip is to keep all coalition meetings short and goal-oriented by following a strict agenda. Having a written record of these meetings will cut down on miscommunications and can save you time in the future. 

NationBuilder Alliance Discount

All members of our Alliance HQ Network receive expert NationBuilder platform and website support as well as a 10% discount on any NationBuilder "Starter" or "Pro" subscription or add-on.

10% Discount on Your NationBuilder Subscription
NationDigital