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Understanding Political Disclaimers

May 10, 2021

We’ve all seen political ads and media. Whether it’s a commercial on TV or a billboard on the highway, almost every campaign utilizes political advertising to share its message.

Activate Your Community With Problem, Agitation, Solution Models of Messaging

April 30, 2021

There are nearly infinite ways to convey a message. However, if you want to do so effectively, you need to use emotion.

What is a Voter File?

April 21, 2021

There are thousands of tools and resources out there for campaigns. From polls to surveys to other campaigns, there’s a seemingly endless supply of information to help campaigners achieve their goals.

What is Political Canvassing?

April 20, 2021

We’ve all heard the term ‘political canvassing’ before, but many of us are unfamiliar with what it means. You might know that it entails talking to people, and maybe you have an image of someone going door-to-door in your head. But how exactly do you ‘politically canvas?’

Where Can I Get a Voter File?

April 05, 2021

When looking for insight into your target voter population, there are a couple of different ways to gain information. Most organizations rely on polls and surveys, but they overlook an incredibly valuable source.

Why is Your Campaign's Email List So Valuable?

March 16, 2021

Almost every campaign has a strong email list because it’s one of the most effective ways for campaigns to communicate directly with supporters.

What is Political Polling?

February 17, 2021

While hear a lot about political polling, most of us don’t put too much thought into it. We assume it’s exactly what it sounds like: a survey about politics. While that is true, the ins and outs of political polling can be a lot more complicated than that.

Seven Tactics to Build Your Email List

February 15, 2021

The first step to creating a solid support base is to build a political email list.

What is a Ladder of Engagement?

February 10, 2021

When looking for ways to increase engagement with your support base, one of the most effective tactics is to use a ladder of engagement. It’s a tried-and-true method for getting supporters to slowly increase their level of engagement without overwhelming them with requests.

Six Tactics for Effective GOTV

February 08, 2021

Most campaigners are familiar with GOTV, or Get Out the Vote, in theory. With the right GOTV tactics you can ensure that your supporters vote.

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