How to Create Award Winning Calls-to-Action

Looking for a way to get your candidates invested in your cause, but unsure where to start? Calls to action are a fantastic tool you can use to motivate supporters to make donations, sign petitions, or volunteer. That said, figuring out the perfect call to action can be intimidating. Don’t worry, we’ve got you covered: continue reading for ways to craft an effective CTA that will pack a punch and increase those conversion rates!

Six Tactics for GOTV (Get Out the Vote)

Most campaigners are familiar with GOTV, or Get Out the Vote. It’s an important campaign phase that gets your supporters out to the polls. With the right GOTV tactics, you can ensure that your supporters vote.

What Polls are Used For?

Have you been curious to start campaign polling, but aren’t sure what to look for in a pollster? Maybe the idea of how a political poll even works is still a bit fuzzy, and you’d like some clarification about its importance before you invest any money toward conducting them. With those concerns in mind, we’ve taken the liberty to highlight some main points about who pollsters are and what they do.

What Is GOTV?

Get Out the Vote (GOTV) is a popular movement, especially within campaign spaces. While it is technically a phase of the campaign process, it’s also a lot more than that. 

What Is a Call To Action and Why Do You Need One?

Have you heard about calls to action but are still a bit vague on what they are? Or perhaps you’ve been told that they’re an important component of a campaign, but you don’t know what makes them important? This post was created with you in mind. Continue reading to see what a call to action is and why they’re important. (We’ve even added a few bonus tips for crafting a CTA at the end!) 

Voter ID or Get Out The Vote

Voter identification and GOTV are two terms we hear used together a lot. In fact, some people use them interchangeably. While they go hand-in-hand, they aren’t the same thing. 

What Is Voter Identification?

Voter identification is an essential aspect of any successful campaign. The stronger your voter identification efforts, the higher your chances of winning an election, especially in small and local elections.

10 Great Social Media Ideas for Political Campaigns

We live in an increasingly digital world, and since most of our political discourse occurs on social media, the two (politics and social media) are irrevocably linked. Anyone who wants to run effective campaigns must have a firm grasp of social media, whether they like it or not. Public figures have an even tougher time navigating social media and politics, since every move is being scrutinized, and it’s all too simple to tweet or retweet misinformation. To help you prevent political and social media faux pas, we’ve put together this handy list of social media campaign tactics. 

Hiring a Pollster

Want to know what should you look for in a pollster? A good pollster is knowledgeable, accurate, a clear communicator, adaptable, and concise. 

Managing Virtual Volunteers in a Post Covid World

Before the pandemic, managing volunteers could be tricky, but at least you could see the progress made in real time as you addressed questions. Coronavirus was the catalyst in a huge shift away from in-person work to remote work from home. Managing volunteers virtually seem overwhelming at first, but once you reframe your thinking a bit, it can be quite easy. In fact, there are project management tools available that can be of further help to you and your team. Some project management software is even free. In addition to these tools, there are other integrations available to support campaigns, including OutreachCircle, which makes it easy for volunteers to support their favorite cause! 

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