Campaign Staff: Roles and Responsibilities

As you organize your campaign and build your staff, it’s important to have a clear picture of who you need on board. From managers to volunteer coordinators, there are a significant number of moving parts. 

How to Keep Your Email Healthy

As you increase your point-of-contact development with your best supporters, robust and comprehensive email marketing should be a high priority. Newsletters, campaign organization, and fundraising are all communications effectively implemented over email—and for good reason. 90.3% of internet users in the U.S. use email, making it the most effective way to reach a high volume of people for the price. 

Use Social Data to Boost your Campaign

It should come as no surprise that social media can make or break campaigns–and for good reason: 48% of U.S. adults take in at least some of their news from social media, making it one of the most widely distributed news sources in the nation. 

How Does A/B Testing Improve Your Email Campaign

Running an email campaign can be a highly effective way to reach potential voters as part of your political campaign. In fact, political emails have higher open rates than other forms of marketing emails, so it’s safe to say voters trust this tactic! 

What is a Push Poll and When Should You Use One?

Have you ever received a call that initially sounded like a political survey but was filled with loaded questions seemingly targeted towards a particular candidate or issue? Then you were likely the receiver of a push poll phone call. 

How to Get a Voter File from a Board of Elections

Voter files provide valuable data that can help you run a more effective political campaign. Luckily, many states offer voter files for free or at a low rate upon request from the Board of Elections.

5 Tips for A Virtual Town Hall

A town hall meeting is a classic, effective way to discuss issues and promote conversation within a community, whether that community is a town, a company, a school, or anything under the sun. Town halls are especially helpful in the midst of an election, as they can be a great way for candidates to discuss their platforms and answer questions from voters.

How to Use Direct Mail in a Political Campaign

In our previous blog post, we covered the basics of direct mail and explained how it’s one of the most effective methods for political campaigns. But how can you make sure you’re making the most out of this tried and true tactic? 

What is Political Direct Mail

In a highly digitized world, email and targeted ads online may seem like the best way to go for marketing and political campaigns. But it turns out that direct mail is still one of the most effective political campaigning methods.

What is a Virtual Town Hall?

The COVID-19 pandemic has forced us to rethink just about every aspect of our lives over the past few years. For the most part, the biggest change we’d made is moving many activities and gatherings online. School, work, parties, church, family gatherings, and even doctor's appointments are now taking place over video chat–and town hall meetings are no exception.

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